Beyoncé Gisele Knowles-Carter Does Whatever The Hell She Wants: A Lesson in Self-Care
Four years ago, the world came to a screeching halt with the surprise release of Beyoncé’s eponymous visual album—catapulting a complete marketing shift of digital releases (think: Drake’s IYRTITL, Kendrick’s Untitled, Unmastered, and Kanye’s The Life of Pablo). For a person who has been immersed in the spotlight for two decades, it was the first time Beyoncé noticeably had complete creative control over a project from conception to execution—a testament to how far her career has come and to the loyalty of her cult-like fan base.
Beyoncé has not only changed the way that listeners consume music, she is also reshaping the way we digest media. Perhaps one of the most private celebrities of all time, Bey has let us into her world on her terms with sartorial statements channeling body positivity, strong political stances, and over the top glam. While publications have historically painted their own narratives of celebrities, she has brought the Beyoncé method to social media. The artist has always expressed a love of photography, sharing an intimate photo diary of vacations, style moments, and family portraits with the Beyhive housed on her website. However, using Instagram as a form of resistance against the paparazzi has been one of the luminary’s greatest feats. There’s something exhilarating about the ability to control your own narrative, and the singer hasn’t missed a beat in ensuring that she’s able to announce important moments on her own time.
For someone who has been countlessly scrutinized for her fluctuating curves, the Bootylicious singer appears to be embracing her body now more than ever. After giving birth for the first time, Beyoncé told Vogue, “I feel a lot more confident about [my body]. Even being heavier, thinner, whatever. I feel a lot more like a woman. More feminine, more sensual. And no shame.” And this confidence has only doubled since the birth of the twins, Rumi and Sir Carter. Unlike her first pregnancy, Beyoncé vowed to never schedule a show 3 months after giving birth again. While she was on a time crunch to shed 57 pounds after Blue, we have experienced a more human Beyoncè post Sir and Rumi. She has shared more of her life and likes with the public, roller skating backwards as Aminé croons bad thing, fine as hell, thick as fuuuuck. Her maternal curves have been accentuated through plunging necklines, high splits, and earrings bearing the moniker “chunky.”
And with the performance hiatus, the star has had time to rev up her social marketing strategy, transitioning her Instagram into a full-blown editorial site. Combining fresh off the Spring ‘18 runway looks featured in Vogue with Photoshopped design elements that could be found in urban early aughts publications like Word Up, the icon gives gives context to the duality of her life and the breadth of places she’s been.
I’d be remiss to ignore the fact that Beyoncé’s Instagram is meant for anyone but herself. Though dedicated fans leave comments like “Have you ever considered just... letting us breathe? a little?” her Instagram is somewhere between Damn, this little girl from 3rd ward really made it and Mama still got it. This is not a marketing ploy to sell music or sell an image, Beyoncé’s use of Instagram is the ultimate use of self-care. It is to remind herself that she is the queen, to experiment with fashion, and to poke fun at what society considers imperfections.
It is also to remind yall that she doesn’t give a shit what you have to say about her husband.